Custard (Kohr's, Johnson's)
Custard, specifically the frozen custard variations popularized by Kohr’s and Johnson’s, represents a significant and enduring element of New Jersey’s culinary landscape and summer traditions. Originating as regional specialties, these distinct custard styles have become synonymous with the Jersey Shore experience and have expanded their presence across the state. While both fall under the broad category of frozen custard, differences in production methods, texture, and flavor profiles distinguish the two brands, fostering a friendly rivalry among devotees.
History
The story of frozen custard in New Jersey is deeply intertwined with the post-World War II era and the rise of roadside attractions. Both Kohr’s and Johnson’s emerged in the mid-20th century, capitalizing on the increasing accessibility of automobiles and the desire for leisure activities. Kohr’s Frozen Custard, founded in 1919 in Trenton, New Jersey, initially sold ice cream but transitioned to frozen custard in the 1930s, becoming a fixture at amusement parks and boardwalks. [1] This early adoption allowed Kohr’s to establish a strong brand identity and a loyal customer base.
Johnson’s Real Ice Cream, established in 1952 in Ocean Grove, New Jersey, took a different approach. While also offering ice cream, Johnson’s became known for its unique “walk-up window” service and its commitment to a specific custard recipe. [2] The company’s growth was fueled by franchising opportunities, allowing it to expand rapidly along the Jersey Shore and beyond. Both companies benefited from the burgeoning tourism industry in New Jersey, becoming integral parts of the state’s summer culture. The competition between the two brands, though generally amicable, has contributed to the ongoing innovation and quality control within the frozen custard market.
Geography
The geographic concentration of both Kohr’s and Johnson’s locations is heavily weighted towards the coastal regions of New Jersey. The Jersey Shore, with its numerous boardwalks, amusement parks, and beach towns, serves as the primary market for both brands. Kohr’s maintains a significant presence in areas like Wildwood, Point Pleasant Beach, and Seaside Heights, often operating stands within established amusement parks such as Six Flags Great Adventure. [3]
However, both companies have expanded their reach inland, establishing locations in county parks, shopping centers, and other high-traffic areas. Johnson’s, in particular, has a strong presence in Monmouth and Ocean counties. [4] This expansion reflects a broader consumer demand for frozen custard beyond the traditional summer vacation season. The distribution network for ingredients and supplies is largely centered within New Jersey, supporting local businesses and contributing to the state’s economy. The accessibility of dairy farms within the state also plays a role in maintaining the quality of the custard.
Culture
Frozen custard, and specifically Kohr’s and Johnson’s, has become deeply embedded in New Jersey’s cultural identity, particularly as a symbol of summer and family traditions. For many residents and visitors, a trip to the Jersey Shore is not complete without a stop at a Kohr’s or Johnson’s stand. The act of ordering custard – often with a specific combination of flavors and toppings – is a ritual passed down through generations. [5]
The debate over which brand is superior – Kohr’s or Johnson’s – is a common topic of conversation among New Jerseyans, often sparking lighthearted arguments and friendly competition. This rivalry contributes to the overall sense of community and shared experience. The seasonal nature of the business also reinforces its cultural significance; the opening of custard stands each spring signals the arrival of warmer weather and the start of the summer season. The brands frequently participate in local events and festivals, further solidifying their connection to the communities they serve.
Economy
The frozen custard industry, while not a major driver of the overall New Jersey economy, provides significant seasonal employment opportunities, particularly for students and young adults. Both Kohr’s and Johnson’s operate on a franchise model, creating entrepreneurial opportunities for individuals interested in owning and operating their own businesses. [6] The companies themselves contribute to the state’s tax revenue through corporate taxes and franchise fees.
The supply chain for ingredients, including dairy products, sugar, and flavorings, supports local agricultural businesses and food distributors. The tourism industry also benefits from the presence of these popular custard stands, as they attract visitors and contribute to the overall appeal of the Jersey Shore. The relatively low startup costs associated with operating a franchise stand make it an accessible business venture for many individuals, fostering economic activity at the local level. The brands' continued success demonstrates a consistent consumer demand for this particular treat.
Attractions
While not attractions in themselves, Kohr’s and Johnson’s stands are often located *within* or adjacent to major New Jersey attractions, enhancing the visitor experience. Kohr’s locations are frequently found within amusement parks like Morey’s Piers in Wildwood and Jenkinson’s Boardwalk in Point Pleasant Beach, providing a refreshing treat for park-goers. [7] Johnson’s stands are prominently situated on boardwalks throughout the Jersey Shore, offering a convenient stop for beachgoers.
The stands themselves often become destinations, attracting customers specifically for the custard. The brightly colored signage and distinctive architecture of the stands contribute to the overall aesthetic of the boardwalks and amusement parks. The companies also offer catering services for events and parties, extending their reach beyond the traditional walk-up window experience. The consistent quality and recognizable branding of both Kohr’s and Johnson’s contribute to their appeal as reliable and enjoyable attractions within the broader New Jersey tourism landscape.
Getting There
Accessing Kohr’s and Johnson’s locations is generally straightforward, given their prevalence along major transportation routes and within popular tourist destinations. Many locations are accessible by car, with ample parking available in nearby lots or on-street parking. Public transportation options, such as buses and trains, also serve many of the coastal towns where these stands are located. [8]
For visitors traveling to the Jersey Shore, the Garden State Parkway and the New Jersey Turnpike provide direct access to many of the towns with Kohr’s and Johnson’s locations. Within the towns themselves, the stands are typically within walking distance of beaches, boardwalks, and other attractions. The companies maintain websites and social media pages with location information and directions, making it easy for customers to find the nearest stand. The accessibility of these locations contributes to their popularity and convenience.