Doo Wop Architecture (Wildwood)
Doo Wop architecture is a distinctive, playful architectural style prominent in the coastal resort town of Wildwood, New Jersey. Emerging in the mid-20th century, it represents a unique period of post-war optimism and the burgeoning automobile culture, resulting in buildings characterized by bold colors, geometric shapes, and futuristic elements. These structures, primarily motels and diners, became synonymous with the Jersey Shore experience and continue to draw architectural enthusiasts and tourists to the area.
History
The rise of Doo Wop architecture in Wildwood is directly linked to the post-World War II economic boom and the increased accessibility of automobiles. As families gained more disposable income and the freedom to travel, the demand for vacation destinations surged. Wildwood, with its expansive beaches and relatively undeveloped coastline, became a prime location for motel construction. Unlike the more traditional architectural styles of the time, developers sought designs that would capture attention and appeal to the modern traveler.
The term "Doo Wop" itself wasn't initially used to describe the style; it was coined much later by historian Michael J. Auerbach in the early 1990s, referencing the popular music of the era which shared a similar upbeat and playful aesthetic. [1] The architectural style flourished from the 1950s through the 1970s, with a concentration of construction occurring during the 1960s. Many of the architects and builders were local, contributing to the unique regional character of the style. The designs often prioritized visual impact over strict adherence to established architectural principles, resulting in a whimsical and often unconventional appearance.
Geography
Doo Wop architecture is overwhelmingly concentrated in the five-mile stretch of coastline encompassing Wildwood and its neighboring communities of Wildwood Crest and North Wildwood. This geographical focus is due to a combination of factors, including the availability of land, the local building codes (or lack thereof, in the early years), and the entrepreneurial spirit of the area's developers. The flat topography of the barrier island also lent itself to the construction of low-rise motels, a defining feature of the Doo Wop aesthetic.
While examples of similar architectural styles can be found elsewhere along the East Coast, particularly in other resort towns, Wildwood boasts the most significant and well-preserved collection. The concentration allows visitors to experience a cohesive architectural landscape, where Doo Wop buildings form a distinctive visual identity for the area. The proximity to the ocean and the emphasis on outdoor recreation further contribute to the style's suitability for a seaside resort environment. [2]
Culture
Doo Wop architecture became deeply intertwined with the cultural identity of Wildwood and the broader Jersey Shore. The buildings represented a shift towards a more informal and playful approach to vacationing, reflecting the post-war optimism and the rise of youth culture. The bright colors, bold shapes, and futuristic elements appealed to families seeking a fun and memorable experience. The style also mirrored the growing popularity of automobile travel, with motels designed to accommodate guests arriving by car.
The preservation of Doo Wop architecture has become a significant cultural movement in Wildwood. Recognizing the style's unique historical and aesthetic value, local preservationists have worked to protect and restore many of the iconic buildings. The Doo Wop Preservation League, founded in 1997, plays a crucial role in advocating for the preservation of these structures and raising awareness about their importance. Annual Doo Wop festivals and architectural tours further celebrate the style and attract visitors interested in learning more about its history and significance.
Attractions
Wildwood’s Doo Wop architecture itself functions as a major tourist attraction. Visitors come specifically to admire the buildings and experience the nostalgic atmosphere they evoke. Several key structures stand out as particularly noteworthy examples of the style. The Polynesian Motel, with its distinctive A-frame roof and tropical theme, is a prime example of the playful and exotic influences present in Doo Wop design. The Starlight Motel, known for its neon signage and vibrant colors, exemplifies the style's emphasis on visual impact.
Beyond the individual buildings, the Wildwood boardwalk also features elements of Doo Wop design, particularly in its signage and amusement park structures. The Morey’s Piers amusement park, a long-standing Wildwood institution, incorporates Doo Wop-inspired aesthetics into its attractions. Walking or biking along the boardwalk provides an immersive experience of the Doo Wop aesthetic, showcasing the style's integration into the broader resort environment. [3]
Preservation Efforts
Preserving Doo Wop architecture presents unique challenges. Many of the buildings are aging and require significant restoration work. The harsh coastal environment, with its salt air and frequent storms, accelerates deterioration. Economic pressures also pose a threat, as developers may be tempted to demolish older structures in favor of more modern, potentially more profitable, developments.
The Doo Wop Preservation League actively works to address these challenges through a variety of initiatives. These include advocating for local ordinances that protect Doo Wop buildings, providing technical assistance to property owners undertaking restoration projects, and raising public awareness about the style's importance. The League also organizes architectural tours and events that showcase the buildings and generate support for preservation efforts. The State of New Jersey has also provided some funding for preservation projects, recognizing the cultural and historical significance of Doo Wop architecture. [4]
Getting There
Wildwood is accessible by several modes of transportation. The closest major airport is Philadelphia International Airport (PHL), approximately a 60-mile drive away. Atlantic City International Airport (ACY) is closer, about a 30-mile drive, but offers fewer flight options. Driving is the most common method of reaching Wildwood, with access via the Garden State Parkway (GSP) and US Route 9. Public transportation options include buses operated by NJ Transit and various private carriers.
Once in Wildwood, the Doo Wop architecture is easily explored on foot, by bicycle, or by car. The main concentration of buildings is located along Pacific Avenue and Ocean Avenue, making it convenient to walk or bike between attractions. Parking is available throughout the town, although it can be limited during peak season. Public transportation within Wildwood includes a local bus service that connects various points of interest.